The Madeleine district : restrospective
Ideally located in a golden triangle, between the luxury houses and the hotspots of Parisian fashion, the Madeleine stands alongside with Rue Royale and its boutiques of Couture houses, Rue Saint-Honoré, Rue Cambon, head office of Mademoiselle Chanel, the Place Vendôme and its boutiques of High-Jewellery, not forgetting Haussmann and its Grands Magasins (Parisian historic department stores).
Originally located Rue de la Paix to follow the visionary of French Couture, Charles Frédéric Worth, jewelers and watchmakers move to Place Vendôme at the beginning of the 20th century. The house of High-Jewellery Van Cleef & Arpels, particularly appreciated amongst crowned heads, will be the first to do so in 1906.
A few streets away, the first Grands Magasins flourish under refined glass canopies at the beginning of the 19th century. If they are today’s hotspots of Parisian fashion, they revolutionized fashion in their time as they democratized access to ready-to-wear. The Grands Magasins were the first to offer a wide variety of finished garments, hence breaking the common habit of made-to-measure. Emile Zola will precisely describe the turmoil of these new mundane places in his novel, Au Bonheur des Dames (1883).
You can thus understand how thrilled I am to open the first boutique of Petitjean Paris in this nest of Parisian Couture. To welcome you at best, I will now open the boutique from 11am to 7pm, Tuesday to Saturday, with a late opening on Thursday, until 8:30pm.
Boutique Petitjean Paris
At Hôtel Chavanel
22 rue Tronchet, 75008 Paris
M° Madeleine or Havre Caumartin (lines 8, 12, 14, 3)
Tuesday-Saturday : 11am-7pm
Thursday : 11am-8:30pm
Sunday-Monday : closed